Who I Am.I’m a commercial leader who brings clarity, direction and momentum to complex, specialist-driven environments.
I work where ambition is high, stakes are real, and progress depends on people aligning around what actually matters. |
About me
Vanessa Löfving
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I am a senior commercial leader with 25+ years of experience in enterprise sales, sales leadership and business development across IT, cybersecurity, consulting and digital transformation. I have built and led specialist-driven sales and consulting organizations, developed strategic customer relationships and created growth in complex B2B environments.
I am currently focusing on senior commercial leadership opportunities where I can contribute to sales growth, customer development, commercial structure and team performance. Connecting Value is my professional platform for selected advisory, business development and go-to-market initiatives. |
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How I Lead
My leadership is grounded in clarity, structure and trust.
I lead with clarity, energy and accountability. My strength is creating direction in complex environments, building trust across teams and turning commercial ambition into structured execution. I focus on sales discipline, customer value, ownership and close alignment between sales, delivery and leadership.
I lead with warmth and professionalism, while holding high standards for alignment, delivery and follow-through.
I lead with clarity, energy and accountability. My strength is creating direction in complex environments, building trust across teams and turning commercial ambition into structured execution. I focus on sales discipline, customer value, ownership and close alignment between sales, delivery and leadership.
I lead with warmth and professionalism, while holding high standards for alignment, delivery and follow-through.
What Drives Me
I am driven by growth, people and the ability to create momentum where business potential is not yet fully realized.
I enjoy building strong commercial teams, developing strategic customer relationships and helping organizations move from fragmented activity to focused execution. For me, sustainable growth comes from understanding customer needs, creating trust and making the commercial agenda clear, actionable and shared.
I enjoy building strong commercial teams, developing strategic customer relationships and helping organizations move from fragmented activity to focused execution. For me, sustainable growth comes from understanding customer needs, creating trust and making the commercial agenda clear, actionable and shared.
How I Create Value
I create value by focusing on what actually moves business progress forward:
This is the foundation I bring into senior commercial leadership roles.
- building teams that deliver reliably in specialist-driven environments
- aligning sales, delivery and leadership around a clear commercial direction
- strengthening customer relationships through trust, clarity and executive communication
- translating complex offerings into actionable decisions and commercial opportunities
- representing organizations with confidence, credibility and strong business understanding
This is the foundation I bring into senior commercial leadership roles.